Powerbar and Ironman Launch Online Destination

August 11, 2008 from press release (GLENDALE, CA) Further demonstrating its commitment to athletes of all levels, PowerBar has partnered with Ironman to launch a unique online destination for triathletes. The site will provide the latest nutrition information as well as interactive tools to help train for their event. As the official nutrition partner for Ironman, PowerBar supports the "4th Pillar" of Ironman - Nutrition - in addition to Swim, Bike and Run.

"The 29-week program offered on IronmanPower.com not only keeps athletes on track with their training but also with their nutritional needs preparing for their Ironman challenge," states Chris Ota, Director of Marketing. "With nutrition articles, training points and plenty of motivation, IronmanPower.com is the ultimate online training partner for Ironman athletes regardless if it's their first or their tenth."

"The Ironman brand represents the pinnacle of endurance events, especially in the sport of triathlon. PowerBar is a natural partner and resource for those athletes who are striving to reach the peak of their performance," states Sponsorship and Licensing Manager, Andy Giancola.

PowerBar invites athletes to visit www.IronmanPower.com to utilize the 29-week Ironman training and nutrition guide. There is also a RouteFinder that allows users to map training routes that match the elevation and challenge of their upcoming race course. The site also provides widgets so users can share their progress with others on favorite social networking sites like iAmTri.com, MySpace and Facebook.

ABOUT POWERBAR
PowerBar is committed to helping enhance the performance of active individuals by providing cutting edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including Olympic hopefuls Michael Phelps, Meb
Keflezighi and Allyson Felix, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestlé SA.

About Ironman
World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 50 qualifying events worldwide. Supported by partners that include Ford Motor Company, Dell, Timex and Gatorade, Ironman is the No.1
user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception 30 years ago and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 80,000
athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Ironman World Championship 70.3 held every November in Clearwater, FL. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.