Nike and Shwayze Team Up Beach Body Workout

November 2008 - Nike Sport Music and Malibu beach-rap phenomenon Shwayze join forces to release the Beach Body by Shwayze Workout, a 20-minute exercise program coached by band members Shwayze and Cisco Adler. The workout is a fresh approach to getting fit, with real calorie-burning, muscle-toning exercises described in Shwazye's fun-loving style, over music from group's infectious self-titled debut. Featuring the sun-soaked singles "Buzzin,'" "Corona and Lime" and "Lazy Days," the Beach Body by Shwayze Workout is an extension of the "summertime in a bottle" vibe Shwayze is known for, raising the temperature no matter where listeners are or what time of year it is. Shwayze says it best at the beginning of the workout: "Malibu's a state of mind and you don't have to live on the beach to want a body that looks good when things get hot!"

In that spirit, this quick-and-convenient workout combines speed-building interval sets with strengthening exercises to not only optimize cardio fitness, but also tone and lengthen muscles. Included in the program are several unique running challenges, along with leg-toning lunges and arm work in the form of push-ups and triceps dips. The workout ends with a series of stretches that facilitate flexibility and muscle recovery. Clocking in at just over 20 minutes, the Beach Body by Shwayze Workout is ideal for people who struggle to fit personal training into their busy schedules - people like rockstars, for instance.

"We were excited to work with Nike on this workout because we know how hard it can be to stay fit when you've got a lot going on," says Shwayze. "For us, especially on tour, the ideal workout would be under a half-hour, easy to do anywhere and most of all, not boring. That's what we tried to deliver."

Contrary to a party-boy reputation that was cemented by a recent reality show called Buzzin', Shwayze, Cisco, and their dejay, Skeet Skeet all have athletic backgrounds. The whip-thin Shwayze knows his way around a high-school track, Cisco ran cross-country, and Skeet played Division One college football. At the Malibu pad where the group hangs out, impromptu basketball games are a daily ritual.

"We all have running experience and nobody had to explain to us what things like lunges are," says Cisco, "so it felt really natural to coach a workout, but to make it cool by infusing our personalities and our music into the mix."

This newest installment in the Nike+ training series, the Beach Body by Shwayze Workout is available exclusively in the Nike Sport Music section of the iTunes Store for $6.99 today!

iTunes link: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?...

Download a 2-minute sampler of Beach Body by Shwayze here -
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